What makes the advertising strategy for this game so unique are these types of dramatic story-based ads that pull viewers in with tales of romance, scandals, and heartbreak. Turns out, Lily faked the positive pregnancy test to get rid of Blaine. It makes you think who would do such a thing – leaving your girlfriend and your unborn baby?īut then, there’s another unexpected plot twist.

Upon hearing the news, Blaine spits out his coffee, and in the next scene, we see him riding off into the sunset. She’s excited to share the happy news with Blain, her handsome, ostentatiously dressed partner. In this viral video ad, Lily, a charming girl next door, finds out she’s pregnant. The best way to explain Lily’s Garden ads is by giving you a little taste. They’re the type of ad creatives that can’t be unseen.īecause of that, Lily’s Garden’s advertising strategy has made a big splash and quickly gone viral. If the algorithms deemed you to be the target audience for Lily’s Garden, you might’ve encountered its ads on social media networks like Facebook or Instagram. Lily’s Garden Ads – Brilliant or Bizzare? This tells us Lily’s Garden has been wildly successful.īut the question is – how did it get there? Along the way, Lily interacts with a cast of intriguing characters, which forms the game’s narrative meta layer.Īccording to AppMagic, Lily’s Garden has been downloaded 70 million times on both iOS and Android.įurthermore, this puzzle game has earned more than $350 million so far. The goal of the game is to help Lily renovate her great-aunt’s garden. Published by the Danish developer Tactile Games, Lily’s Garden is a match-3 blast game. Get 3 days of free access to all AppMagic’s features, as well as 10% off, by clicking this link. To learn more about its exceptional advertising strategy, read my analysis.īut first, here’s some basic info about the game.ĭata source: AppMagic, a leading mobile intelligence platform. That has, in turn, resulted in millions of downloads for the mobile game Lily’s Garden. Some love it, some hate it, but nobody can look away. Lily’s Garden ads have transformed the world of mobile game marketing.

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